by Draven Grey

We all know the story. In 2007, with much criticism, Radiohead put out the record “In Rainbows” on a pay-what-you-like download basis, utterly on the belief “…we believe if your music is great, then people will pay for it.” The album became an instant success as it reached #1 on iTunes and sold around 30,000 copies within the first week alone. There then followed a large surge of concert sales and their cd ultimately sold over 3 million copies, including 100,000 deluxe edition box sets. Stirred by Radiohead’s success with their “pay-what-you-like” model, thousands of bands tried . . . → Read More: Creative Music Marketing